Selected work
Built around
real businesses.
Current projects showing how Fit4Web connects product thinking, design and practical technology. No invented metrics. No anonymous template work.
Evidence standard
Clear about what exists today.
Every image below is a fresh capture from the named public website. Where newer product work remains in private staging, that boundary is stated rather than implied away.
- Live Published on the named public domain
- Captured Genuine view taken 10 October 2026
- Staging Mentioned only where it changes the evidence boundary
Live website · captured 10 October 202601 / Challenge events platformLive · ProductionChallenge Central
StrategyWebsiteSystems
The challenge
Bring a broad catalogue of walking, cycling and trekking challenges into clear customer journeys for individuals, companies, groups and charities.
The thinking
Create a shared product architecture that keeps challenge discovery simple while connecting booking, customer accounts and operational services.
Current scope
A production website with challenge discovery, booking journeys, six-digit verified customer accounts and connected operational foundations.
Visit live website ↗
Live public website · captured 10 October 202602 / Fitness + membershipPublic website live · Native platform in stagingChallenge Life
WebsiteMembershipFitness
The challenge
Present a relationship-led gym, its small-group training, membership and adventures without losing the practical route to timetables and booking.
The thinking
Lead with the human promise—get fit, meet people, go on adventures—then connect each audience to the information and action they need.
Current scope
A live responsive public website covering training, membership, timetable access and member booking. A separate native membership platform is built and verified in staging; real-member UAT remains gated by verified provider access.
Visit live website ↗
Live website · captured 10 October 202603 / City walking challengesLive · Groups and companiesTrek the City
WebsiteBrandExperience
The challenge
Turn city walking into a distinctive shared challenge for companies, charities and organised groups.
The thinking
Build the proposition around group outcomes, clear planning steps and the cities people can experience together.
Current scope
A responsive production website with city discovery, group-focused journeys and a clear route to planning a challenge. The separate ten-city self-guided consumer release remains on private staging and is not presented here as live.
Visit live website ↗
Live website · captured 10 October 202604 / Mountain challenge seriesLive · ProductionThe 3 Peaks Series
StrategyWebsiteProduct
The challenge
Make five mountain challenges and fifteen peaks feel like one coherent journey for groups and individual challengers.
The thinking
Use a strong shared identity, clear progression and completion recognition to make every challenge part of a larger series.
Current scope
A live responsive series website with five challenge journeys, group planning, supporting content and a completion and medal-claim flow. Live medal checkout remains intentionally locked.
Visit live website ↗
Live platform · captured 10 October 202605 / Challenge discoveryLive · 50 profilesChallengeFinder
PlatformDiscoveryContent
The challenge
Help people explore very different challenge types without creating a noisy directory or implying marketplace functionality that does not exist.
The thinking
Use source-backed evergreen profiles, a guided mobile finder and comparison tools to turn broad inspiration into a manageable choice.
Current scope
A standalone discovery platform with 50 challenge profiles, comparison, provider enquiry links and consent-controlled measurement. No traffic, booking or conversion result is claimed.
Visit live website ↗Portfolio provenance
Real work.
Current evidence.
These five public products were rechecked and recaptured on 10 October 2026. The descriptions state what is live, what remains staged and where a customer-facing capability is deliberately locked. No performance figure, testimonial, booking result or commercial uplift has been invented.
