Selected work
Built around
real businesses.
Current projects showing how Fit4Web connects product thinking, design and practical technology. No invented metrics. No anonymous template work.
Evidence standard
Clear about what exists today.
Challenge Central and Trek the City are shown with authentic captures from their live production websites. Projects still in development remain clearly labelled as concepts.
- Live Published and available to customers
- Captured A genuine view of the production website
- Work in progress Current product or platform development
Live website · captured August 202601 / Challenge events platformLive · ProductionChallenge Central
StrategyWebsiteSystems
The challenge
Bring a growing catalogue of walking, cycling and trekking challenges into one clear customer journey without losing the personality of each event.
The thinking
Create a shared product architecture that makes challenge discovery simple while supporting booking, participant services and future growth.
Current scope
A production website with challenge discovery, enquiry and booking journeys, account access and connected operational foundations.
Visit live website ↗
Live website · captured August 202602 / City walking challengesLive · ProductionTrek the City
WebsiteBrandExperience
The challenge
Turn a city walk into a distinctive shared challenge for companies, charities and organised groups.
The thinking
Build the proposition around group outcomes, clear planning steps and the cities people can experience together.
Current scope
A responsive production website with city discovery, group-focused journeys and a clear route to planning a challenge.
Visit live website ↗
Concept visual · not a live website screenshot03 / Mountain challenge seriesProduct development · Work in progress3 Peak Series
StrategyBrandWebsite
The challenge
Make a longer-term mountain challenge feel tangible, structured and motivating across multiple achievements.
The thinking
Use progression, physical rewards and a connected series identity to make every peak part of a bigger story.
Current scope
Product strategy, visual direction, challenge framework and website architecture currently in development.
Concept visual · not a live website screenshot04 / Fitness + membershipBrand + platform · Work in progressChallenge Life
WebsitePlatformCreative
The challenge
Create a credible home for a new fitness proposition while leaving room for booking and membership services.
The thinking
Start with a clear, welcoming customer promise, then design the digital foundations around how members will engage.
Current scope
Brand direction, website experience and future-facing architecture for booking, progress and membership.
Portfolio provenance
Fit4Web has history.
The work shown here is current.
Challenge Central and Trek the City are live production websites, shown above using genuine captures taken in August 2026. The 3 Peak Series and Challenge Life visuals communicate current development direction and remain clearly labelled as concepts. No performance figures, testimonials or results have been invented.
