Selected work
Built around
real businesses.
Current projects showing how Fit4Web connects product thinking, design and practical technology. No invented metrics. No anonymous template work.
Evidence standard
Clear about what exists today.
These are Fit4Web’s own or associated-business projects. Every entry states its current delivery status, and every image is identified as a concept rather than presented as a live result.
- Live Published and available to customers
- Redevelopment An established business being rebuilt
- Work in progress Current product or platform development
Concept visual · not a live system screenshot01 / Challenge eventsRedevelopment · Work in progressChallenge Central
StrategyWebsiteSystems
The challenge
Bring a growing catalogue of challenges into one clear customer journey without losing the personality of each event.
The thinking
Create a shared product architecture that can support discovery, enquiry, booking and participant services over time.
Current scope
Website direction, catalogue structure, conversion journeys and foundations for connected operational systems.
Concept visual · not a live system screenshot02 / Urban challenge productProduct development · Work in progressTrek the City
ProductBrandCommerce
The challenge
Turn walking through a city into a distinctive challenge people would want to complete and collect.
The thinking
Treat the route, identity, medal and digital journey as one product rather than separate campaign assets.
Current scope
Product concept, identity direction, commerce journey and a digital experience built around progress and place.
Concept visual · not a live system screenshot03 / Mountain challenge seriesProduct development · Work in progress3 Peak Series
StrategyBrandWebsite
The challenge
Make a longer-term mountain challenge feel tangible, structured and motivating across multiple achievements.
The thinking
Use progression, physical rewards and a connected series identity to make every peak part of a bigger story.
Current scope
Product strategy, visual direction, challenge framework and website architecture currently in development.
Concept visual · not a live system screenshot04 / Fitness + membershipBrand + platform · Work in progressChallenge Life
WebsitePlatformCreative
The challenge
Create a credible home for a new fitness proposition while leaving room for booking and membership services.
The thinking
Start with a clear, welcoming customer promise, then design the digital foundations around how members will engage.
Current scope
Brand direction, website experience and future-facing architecture for booking, progress and membership.
Portfolio provenance
Fit4Web has history.
The work shown here is current.
Challenge Central, Trek the City, 3 Peak Series and Challenge Life are associated businesses and may be used to demonstrate Fit4Web’s work. The visuals above communicate current direction and are labelled as concepts. Genuine screens and evidenced outcomes will replace or supplement them only when publication-ready. No performance figures, testimonials or results have been invented.
