Selected work
Built around
real businesses.
Projects for businesses founded or operated by Alan Cook, showing how Fit4Web connects product thinking, design and practical technology.
Founder-operated projects
Experience grounded in day-to-day business.
These websites support active businesses and products Alan is directly involved in. They show the standard of strategy, design and delivery Fit4Web can bring to client work.
- Live websites Open each public project directly
- Current views Website images captured 10 October 2026
- Clear scope Each description explains what is available today
Live website · captured 10 October 202601 / Challenge events platformLive · ProductionChallenge Central
StrategyWebsiteSystems
The challenge
Bring a broad catalogue of walking, cycling and trekking challenges into clear customer journeys for individuals, companies, groups and charities.
The thinking
Create a shared product architecture that keeps challenge discovery simple while connecting booking, customer accounts and operational services.
Current scope
A production website with challenge discovery, booking journeys, password-free customer account access using six-digit email sign-in codes, and connected operational foundations.
Visit live website ↗
Live public website · captured 10 October 202602 / Fitness + membershipPublic website live · Native platform in stagingChallenge Life
WebsiteMembershipFitness
The challenge
Present a relationship-led gym, its small-group training, membership and adventures without losing the practical route to timetables and booking.
The thinking
Lead with the human promise—get fit, meet people, go on adventures—then connect each audience to the information and action they need.
Current scope
A live responsive public website covering training, membership, timetable access and member booking. A separate native membership platform is built and verified in staging; real-member UAT remains gated by verified provider access.
Visit live website ↗
Live website · captured 10 October 202603 / City walking challengesLive · Groups and companiesTrek the City
WebsiteBrandExperience
The challenge
Turn city walking into a distinctive shared challenge for companies, charities and organised groups.
The thinking
Build the proposition around group outcomes, clear planning steps and the cities people can experience together.
Current scope
A responsive production website with city discovery, group-focused journeys and a clear route to planning a challenge. The separate ten-city self-guided consumer release remains on private staging and is not presented here as live.
Visit live website ↗
Live website · captured 10 October 202604 / Mountain challenge seriesLive · ProductionThe 3 Peaks Series
StrategyWebsiteProduct
The challenge
Make five mountain challenges and fifteen peaks feel like one coherent journey for groups and individual challengers.
The thinking
Use a strong shared identity, clear progression and completion recognition to make every challenge part of a larger series.
Current scope
A live responsive series website with five challenge journeys, group planning, supporting content and a completion and medal-claim flow. Live medal checkout remains intentionally locked.
Visit live website ↗
Live platform · captured 10 October 202605 / Challenge discoveryLive · 50 profilesChallengeFinder
PlatformDiscoveryContent
The challenge
Help people explore very different challenge types without creating a noisy directory or implying marketplace functionality that does not exist.
The thinking
Use source-backed evergreen profiles, a guided mobile finder and comparison tools to turn broad inspiration into a manageable choice.
Current scope
A standalone discovery platform with 50 challenge profiles, comparison, provider enquiry links and consent-controlled measurement. No traffic, booking or conversion result is claimed.
Visit live website ↗Built from operating experience
Ideas taken
into the real world.
Running these businesses has shaped Fit4Web’s practical approach to customer journeys, bookings, memberships, content and operational systems. They are founder-operated projects, not independent-client case studies.
